Silicone rubber wristbands hit the scene in 2004 when Lance Armstrong - a professional cyclist and Nike introduced the "Livestrong" bracelet that was intended to support cancer funding and research.
The bracelet became popular first with the athletes and then with the public. These bands became icons in the fight against cancer.
Representing a cause
Other wristbands featuring different colors were introduced with the colors representing a cause. Wristbands work as effective promotional tools due the fact that they are inexpensive. The wristbands can be produced in large volumes at low costs. As a result, the wristbands have become popular fundraising items.A wristband produced for just a few cents can in turn be resold for between $1 and $2, which can go a long way in yielding high per unit profits. The bracelets are a winning combination for sports teams, schools and organizations that seek to run on low budgets.
Making a statement
Anyone who wants a wristband can afford to get one and this will play an important role in supporting a worthy cause. The bracelets can be worn by anyone including children and senior citizens. Furthermore, everyone gets an opportunity to wear a fashion accessory that makes him or her feel that he/she is part of the larger group, a team that is making a difference around the world.
The rubber bracelets offer an approachable medium for making a statement. People seeing the colors are most likely to inquire what the band stands for. This gives the wearer an opportunity for disseminating important information about the cause the band represents; this offers an effective marketing ploy.
Compared with other mediums of advertisement, the bracelets offer a constant low-key presence that provides an ongoing chance for enlightenment. Custom rubber bracelets offer a promotional statement in two ways through the message and the color. The wide availability of diverse colors and styles allows everybody to support a cause using the wristband. The first step entails selecting colors and wristband styles. The common styles include the silk screened, embossed, or debossed painted.
The color makes statements about a specific cause while any type of messages supporting the cause can be silkscreen printed, embossed or debossed on the band.
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