supporting a cause, political affiliation or allegiance. Silicone rubber wristbands hit the scene in 2004 when Lance Armstrong - a professional cyclist and Nike introduced the "Livestrong" bracelet that was intended to support cancer funding and research.
The bracelet became popular first with the athletes and then with the public. These bands became icons in the fight against cancer.
Representing a cause
Other wristbands featuring different colors were introduced with the colors representing a cause. Wristbands work as effective promotional tools due the fact that they are inexpensive. The wristbands can be produced in large volumes at low costs. As a result, the wristbands have become popular fundraising items.A wristband produced for just a few cents can in turn be resold for between $1 and $2, which can go a long way in yielding high per unit profits. The bracelets are a winning combination for sports teams, schools and organizations that seek to run on low budgets.
Making a statement
Anyone who wants a wristband can afford to get one and this will play an important role in supporting a worthy cause. The bracelets can be worn by anyone including children and senior citizens. Furthermore, everyone gets an opportunity to wear a fashion accessory that makes him or her feel that he/she is part of the larger group, a team that is making a difference around the world.
The rubber bracelets offer an approachable medium for making a statement. People seeing the colors are most likely to inquire what the band stands for. This gives the wearer an opportunity for disseminating important information about the cause the band represents; this offers an effective marketing ploy.
Compared with other mediums of advertisement, the bracelets offer a constant low-key presence that provides an ongoing chance for enlightenment. Custom rubber bracelets offer a promotional statement in two ways through the message and the color. The wide availability of diverse colors and styles allows everybody to support a cause using the wristband. The first step entails selecting colors and wristband styles. The common styles include the silk screened, embossed, or debossed painted.
The color makes statements about a specific cause while any type of messages supporting the cause can be silkscreen printed, embossed or debossed on the band.
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color-wristbands used interchangeably. Other labels being used are; awareness bracelet or jelly bracelet. And other names stem from their use such as; cancer bracelets, event bracelets, “support our troops” bracelets, etc.
What you call the bracelets is not as important as what they may be used for. Generally, they are used for fundraising and awareness promotions. Many organizations sell them with an important phrase or symbol imprinted on the bracelet created in some significant color to help identify their cause.
A rubber band bracelet is made of durable silicone that can stretch but will not break easily. During manufacture the bracelet is molded in the colors of choice and the text is debossed into the bracelet. It is possible to simply print the text on the bracelet but the text can eventually wear away, and debossed text prevents that from happening. Of cousilicone wristbands for salerse, another option is to paint or color the debossed text to enhance the look of the bracelet allowing the text to stand out more.
Text is not the only thing people have printed or debossed on the bracelets. Many have opted to have symbols or logos included on the rubber band bracelet. Including a logo is an excellent way of marketing a product or brand. Some companies have pass out the bracelets and encourage people to wear them and display them freely. This type of use can be an inexpensive promotional tool for just about any company or organization.
Many fundraisers and charities will sell the bracelets to raise money. At the same time having people wear them around town creates visibility and awareness for any cause, idea, or brand being promoted. The cost of the rubber bracelet is low, and the larger quantity purchased, the lower the cost will be for each one. The cost can go down well below a dollar a bracelet allowing plenty of head room for profit that can benefit any fundraiser.
Whether you call them rubber band bracelets, silicone bracelets, rubber bracelets, or awareness bracelets, they are another good way to raise money, create awareness, and promote your product brand.
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